The World’s Largest Social Advertising Summit
15000+ attendees obtained insights and inspiration for marketing success from 50+ of the industry’s most brilliant CMO’s, digital marketing gurus, award-winning creative directors and leading social-platforms.
Sessions You Love
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TNW: Advertising conversations with Discovery and TUI – Regina Sommese, Discovery & Barbara Piras, TUI Group & Már Másson Maack, TNW
Black Friday Success Story – What we love about the lead up to Black Friday and beyond - Felix Lorenzen, Idealo
Snapchat - Augmented Reality for DR campaigns – Gamze Yilmaz, Delivery Hero
The IDFA Apocalypse: An Update from the Front Lines – Alex Bauer, Branch
Subscription Apps 2021: Learn how you can increase revenue with user insights in the fastest growing area of the mobile app market – Gregory Wang, Adjust
Leveraging user generated content to build authenticity – Vlada Ivankova, Flowbox & Adeline Sterner, Kids Brand Store
The Future of Shopping Has Come Early – Kyle Ranally, Facebook
DW's paid social social transformation – Kim van Dongen, Daniel Wellington
How to scale automated creatives while staying locally relevant – Julie Florin, Uber
How Wolt Made Data-Driven Automation A Reality – Anh Nguyen, Wolt & Jonatan Macznik, AppsFlyer & Yaro Shevtsov, Smartly.io
Strategies for The Next Normal – Sam Bevan, Snap Inc.
Influencer marketing was a bad idea – Jiri Kupiainen, Matchmade
The Age of Performance Branding – Darren D’Altorio, Wpromote & Courtney Fadjo-Biro, Zenni & Simone Bocedi, Smartly.io
Brand Safety in the Era of Conversational Advertising – Jenny Wolfram, BrandBastion & Sameer Amin, RB
Efficiency through automation – Tom Bosmans, Greenhouse
Chat to Checkout - How Messaging helps you drive results across the customer journey – Thomas Ränke, Spectrm
Finding Incremental Opportunities at Scale with Paid Social – Michael McTighe, Bombas
AdNews: Sustainability in Social Advertising – Paige Murphy, AdNews & Paul Conti, Country Road & Isabelle Zonderland, Koala Furniture
Scaling Performance with Naming Conventions – Friedrich Bremer, Farrukh Feroze, Smartly
Pin to Win: Smartly.io's Dynamic Creative Solutions for Pinterest – Katie Takacs, Smartly.io
To Centralize or Not to Centralize: global companies rethinking their digital marketing operations – Olof Darpö, Boston Consulting Group & Ausrine Cebatore, Smartly.io & Jaakko Talvio, Smartly.io
The New Era of Circulars - from printed to digital leaflets – Markus Bayer, Smartly.io
Social Commerce with the Snapchat Generation – Toccara Baker, Snap Inc.
Building a TikTok Centric Creative Strategy – Kinney Edwards, TikTok
IOS14 - What's changing and what to do about it – Claudio Santori, Smartly.io & Andrea Rincon Ray, Smartly.io
Major growth levers in the times of COVID – Natalia Ruban, HelloFresh
Is the creative industry ready for the advertising ad spend shift? – Jose Sánchez, Smartly.io
How TUI managed it's digital marketing during the biggest crisis ever in modern tourism – Nicolas Elshout, TUI
How to build a community on social – Elfried Samba, Gymshark & Ausrine Cebatore, Smartly.io
How Deliveroo delivers from brief to ads in 30 minutes or less – Claire Reynolds, Deliveroo
Snap to it: Leveraging Smartly.io to Scale Performance on Snapchat – Katie Takacs, Smartly.io
How can companies contribute to social change? – Cheryl Goh, Grab
Fireside Chat with Bob and Laura: Social Media, opportunity & Sleepless Nights from a Consumer Marketer’s POV – Laura Desmond, Smartly.io & Bob Rupczynski, PayPal
OMR: State of the Internet – Philipp Westermeyer, OMR
Albert Heijn Digital Circular – Bram Molenaar, Albert Heijn & Charelle Uhlenbeck, Dentsu & Kitty Bakker, Dentsu
KLM's Social Advertising journey in an evolving landscape – Metten de Vries, KLM Royal Dutch Airlines
Fireside chat with Philips and The Next Web – Blake Cahill, Philips & Már Másson Maack, TNW
Panel discussion: How DTC retailers master social media to drive in-store footfall – Tiffany Lung, Inside Retail Asia & Coral Chung, Senreve & Jean Thomas, Pomelo Fashion
10 social media hacks I love (that work!) – Yvette Adams, The Creative Collective
Plan what will happen, instead of scrolling through pictures of what already did – Louise Richardson, Pinterest
Play attention: Plan and create for attention on the small screen – Will Scougal, Snap Inc.
Our Economy, Reimagined - Alvin Bowles, Facebook
Welcome from Kristo Ovaska, Co-Founder and CEO of Smartly.io
In a world where ads are transformed, we need to redefine marketing – Seth Godin, Akimbo
Social advertising: no rocket science but neuroscience – Eveline van Zeeland, Marketing Design Lab
Building Successful Digital Creative Teams – James Gregson, LEGO
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Things You Love
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