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The World’s Largest Social Advertising Summit


15000+ attendees obtained insights and inspiration for marketing success from 50+ of the industry’s most brilliant CMO’s, digital marketing gurus, award-winning creative directors and leading social-platforms.

Sessions You Love

New videos added every week!

TNW: Advertising conversations with Discovery and TUI – Regina Sommese, Discovery & Barbara Piras, TUI Group & Már Másson Maack, TNW

Black Friday Success Story – What we love about the lead up to Black Friday and beyond - Felix Lorenzen, Idealo

Snapchat - Augmented Reality for DR campaigns – Gamze Yilmaz, Delivery Hero

The IDFA Apocalypse: An Update from the Front Lines – Alex Bauer, Branch

Subscription Apps 2021: Learn how you can increase revenue with user insights in the fastest growing area of the mobile app market – Gregory Wang, Adjust

Leveraging user generated content to build authenticity – Vlada Ivankova, Flowbox & Adeline Sterner, Kids Brand Store

The Future of Shopping Has Come Early – Kyle Ranally, Facebook

DW's paid social social transformation – Kim van Dongen, Daniel Wellington

How to scale automated creatives while staying locally relevant – Julie Florin, Uber

How Wolt Made Data-Driven Automation A Reality – Anh Nguyen, Wolt & Jonatan Macznik, AppsFlyer & Yaro Shevtsov,

Strategies for The Next Normal – Sam Bevan, Snap Inc.

Influencer marketing was a bad idea – Jiri Kupiainen, Matchmade

The Age of Performance Branding – Darren D’Altorio, Wpromote & Courtney Fadjo-Biro, Zenni & Simone Bocedi,

Brand Safety in the Era of Conversational Advertising – Jenny Wolfram, BrandBastion & Sameer Amin, RB

Efficiency through automation – Tom Bosmans, Greenhouse

Chat to Checkout - How Messaging helps you drive results across the customer journey – Thomas Ränke, Spectrm

Finding Incremental Opportunities at Scale with Paid Social – Michael McTighe, Bombas

AdNews: Sustainability in Social Advertising – Paige Murphy, AdNews & Paul Conti, Country Road & Isabelle Zonderland, Koala Furniture

Scaling Performance with Naming Conventions – Friedrich Bremer, Farrukh Feroze, Smartly

Pin to Win:'s Dynamic Creative Solutions for Pinterest – Katie Takacs,

To Centralize or Not to Centralize: global companies rethinking their digital marketing operations – Olof Darpö, Boston Consulting Group & Ausrine Cebatore, & Jaakko Talvio,

The New Era of Circulars - from printed to digital leaflets – Markus Bayer,

Social Commerce with the Snapchat Generation – Toccara Baker, Snap Inc.

Building a TikTok Centric Creative Strategy – Kinney Edwards, TikTok

IOS14 - What's changing and what to do about it – Claudio Santori, & Andrea Rincon Ray,

Major growth levers in the times of COVID – Natalia Ruban, HelloFresh

Is the creative industry ready for the advertising ad spend shift? – Jose Sánchez,

How TUI managed it's digital marketing during the biggest crisis ever in modern tourism – Nicolas Elshout, TUI

How to build a community on social – Elfried Samba, Gymshark & Ausrine Cebatore,

How Deliveroo delivers from brief to ads in 30 minutes or less – Claire Reynolds, Deliveroo

Snap to it: Leveraging to Scale Performance on Snapchat – Katie Takacs,

How can companies contribute to social change? – Cheryl Goh, Grab

Fireside Chat with Bob and Laura: Social Media, opportunity & Sleepless Nights from a Consumer Marketer’s POV – Laura Desmond, & Bob Rupczynski, PayPal

Albert Heijn Digital Circular – Bram Molenaar, Albert Heijn & Charelle Uhlenbeck, Dentsu & Kitty Bakker, Dentsu

KLM's Social Advertising journey in an evolving landscape – Metten de Vries, KLM Royal Dutch Airlines

Fireside chat with Philips and The Next Web – Blake Cahill, Philips & Már Másson Maack, TNW

Panel discussion: How DTC retailers master social media to drive in-store footfall – Tiffany Lung, Inside Retail Asia & Coral Chung, Senreve & Jean Thomas, Pomelo Fashion

Plan what will happen, instead of scrolling through pictures of what already did – Louise Richardson, Pinterest

Play attention: Plan and create for attention on the small screen – Will Scougal, Snap Inc.

Our Economy, Reimagined - Alvin Bowles, Facebook

Welcome from Kristo Ovaska, Co-Founder and CEO of

In a world where ads are transformed, we need to redefine marketing – Seth Godin, Akimbo

Social advertising: no rocket science but neuroscience – Eveline van Zeeland, Marketing Design Lab

Building Successful Digital Creative Teams – James Gregson, LEGO

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Processing Doing Automation... Open sesame!! Ooooh snap! CONTENT INCOMING!!!

Just checking if we saw you at Sofa Summit or if you need a seat

Things You Love

Windows95 man,'s signature visuals, the break exercise and many, many, more fun stuff for you to relive Sofa Summit once more. 


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