In-person & Online | April 28th
SOFA SUMMIT
LIVE
The event is over, but you can still enjoy the recordings from Sofa Summit Live.
Immerse yourself in the creative world of tech and social advertising in the city that never sleeps.
WELCOME
to Sofa Summit
Since 2020, Smartly.io has hosted Sofa Summit: the world’s largest virtual ad tech summit with over 17,000 attendees, bringing together insights & inspiration from leading brands and thought leaders in social advertising. This year you can join us live in NYC (LUME Studios 393 Broadway New York NY 10013) to get inspired, meet fellow marketers and enjoy a few drinks. Can’t make it for the in-person event? Don’t worry, we’ll be streaming the fun worldwide.
In-person: New York
Stream: Worldwide
April 28th, 2022
3PM-5PM ET / 9PM CET
Who's Speaking
NEIL
HARBISSON
Artist at Cyborg Arts LTD
Neil is the co-founder of the Cyborg Foundation, an organization that promotes the use of cybernetics as a body part to extend human senses and perception. Harbisson has an antenna implanted in his skull that allows him to perceive colors that are outside human vision such as infrareds and ultraviolets. During his keynote, he’ll explore how merging ourselves with technology elevates our capacity for creativity and possibilities for the future of mankind.
MELISSA
YANG
Head of Ecosystem Partnership at TikTok
Melissa is Head of Ecosystem Partnerships for TikTok and knows better than anyone that consumers are consuming an enormous amount of content. Yang will be sharing strategies and insights on how brands can keep up in a world of growing content demands. “The creative partners space is one where we can build a lot of innovation – both scaling production and also the underlying technology and tools.
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Time
Title
Speaker(s)
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15:05 - 15:15 UTC-4
Smartly.io Updates
A peek into what we've been up to, where we're going, and what you'll see on the Sofa Summit stage with our CCO, Ryanne Laredo and CMO Lyle Underkoffler.
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Ryanne LaredoCCO, Smartly.io
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Lyle UnderkofflerCMO, Smartly.io
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15:15 - 15:37 UTC-4
TikTok x Smartly.io Fireside Chat
TikTok's Head of Ecosystem Partnerships joins Ryanne Laredo for a conversation about the state of the industry, and what TikTok has in store for the future.
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Ryanne LaredoCCO, Smartly.io
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Melissa YangHead of Ecosystem Partnerships, TikTok
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15:37 - 15:54 UTC-4
Panel: The Impact of Privacy Regulation on Advertising
Trishla Ostwal is a Tech Policy Reporter at Adweek, and now she's asking the hard-hitting questions on our Sofa Summit stage. Panelists, Tarcisio Ribiero (Meta) and Lyle Underkoffler (Smartly.io), share their expert thoughts on how to navigate the ever-changing consumer privacy landscape to make the most of your online marketing efforts.
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Trishla OstwalTech Policy Reporter, Adweek
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Tarcisio RibeiroSenior Director - Business Development and Partnership Management, Meta
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Lyle UnderkofflerCMO, Smartly.io
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15:54 - 16:04 UTC-4
Freshly x Smartly.io: Making the Most of User Generated Content
Our very own rockstar Creative Director, Eli Schneider chats with Krissy Moss, Paid Social Manager at Freshly all about creative trends and best practices.
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Eli SchneiderCreative Director, Creative Studio, Smartly.io
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Krissy MossPaid Social Manager, Freshly
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16:04 - 16:16 UTC-4
BREAK in NYC | TikTok 101 session on Live Stream
Virtual atendees get a first look at TikTok 101. David Shaw walks through an overview of the platform, TikTok best practices, and the partner marketing program.
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David ShawDirector, Monetization Partnerships, EMEA, TikTok
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16:16 - 16:22 UTC-4
BREAK in NYC | Powering Product Discovery & Engagement with Augmented Reality on Snapchat on Live Stream
Take a dive into Augmented Reality and how to engage your audience with the newest technology.
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Toccara BakerProduct Management, Snapchat
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16:22 - 16:56 UTC-4
Keynote Presentation: The Renaissance of our Species
Neil Harbisson is the co-founder of The Cyborg Foundation, an organization that promotes the use of cybernetics as a body part to extend human senses and perception. Harbisson has an antenna implanted in his skull that allows him to perceive colours that are outside human vision such as infrareds and ultraviolets. This talk will explore how taking an active part in our own biological evolution is no longer a theory, but an option. Becoming technology, instead of using or wearing technology, opens up the possibility of having additional organs and senses beyond the ones confined to our species. By merging ourselves with technology we can become the designers of our own body and perception; and we can increase our survival possibilities on Earth and in outer space. Are we witnessing the renaissance of our species?
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Neil HarbissonArtist & Co-founder, The Cyborg Foundation
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16:56 - 17:10 UTC-4
Pinterest: It's Different Here
On Pinterest, it’s different - because we’ve deliberately engineered it that way. We’re building a more positive place for brands and creators to inspire, not just influence. It’s where your audience is paying attention, not passively scrolling. It’s where people plan tomorrow, not double-tap yesterday. Join Pinterest’s Head of Insights Strategy, Arthur Sevilla, to learn how to harness the power of inspiration to take people from “I dreamed it” to “I did it,” building a better internet along the way.
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Arthur SevillaHead of Insights Strategy, Pinterest
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- The Stream Ends
WHY SHOULD I ATTEND?
With content built to bring you the most cutting-edge insights, Sofa Summit will help you expand the possibilities of your social advertising strategies. Hear from some of the greatest minds from TikTok, Freshly, Uber in exclusive sessions about:
- A multiplatform approach: scaling & diversifying your marketing
- Leveraging great creatives: strategies and best practices for creative assets
- Navigating privacy: handling the newest regulations & making the most of your data
You’ll come away from this unforgettable event with a refreshed sense of wonder for the future of tech and excitement about your team’s social advertising power.